Cupcakeology's Journey


Entrepreneurship! Not always so sweet!

September 05, 2016 Jennifer Morris

Many people look at Rob and I and think we have it so good. We have a business, I’m my own boss, we’re on TV, we get to sell cupcakes all day long to happy customers. And the latest, we are the modern day Obamas!  Yes! We are totally grateful for everything we have accomplished so far and being an entrepreneur is one of the most rewarding jobs ever! However, I’m here to tell you that being an entrepreneur is also one of the most challenging jobs I’ve ever had.  There are 3 common misconceptions about being an entrepreneur that...


Turning Your Passion into a Business

August 22, 2016 Jennifer Morris

What is your passion? What is the one thing you enjoy doing so much that you would do it for free? My passion was real estate. Or so I thought. After graduating tech school with my associates degree in Computer Network Engineering in 2002, I found myself job hopping in the mortgage industry, which was very lucrative during that time. Later I decided to acquire my real estate license and sell the properties as well as the mortgages. Why not get two commissions for the price of one property! I had it going on!  All while keeping my W-2 job, in mortgage...


Meet Mr. and Mrs. Cupcake

August 08, 2016 Jennifer Morris

Many of you have been asking us how we got started, what gave us the idea to open a bakery, how is it working with my husband as a business partner, how do we balance work, business and being parents of two energetic, little monsters and how things are going now. Well, here it is! Our blog, What’s Cupcakeology Bakin’! Our goal in writing this blog is to not only answer those questions but to give you a personal VIP pass into our journey. Past, present and future! We will discuss how and why we got started, the process of...